Great copywriting depends on three things – it needs to be concise, clear and accurate.
The internet is swamped with content that leaves readers hanging or just confuses them. Your audience will thank you if you’re straight to the point, easy to understand and you get the facts right.
With over 10 years of writing and editing experience with clients of all sizes, that's what I'm here to help with.
Finding your voice
Whatever you're writing about, your clients need to know who you are, so let's tell them.
Over the years I've worked with public and private sector clients across digital and print. I've worked in finance, education, central government and travel, but I've always found that it's important to be clear about who you are, what you're saying and how you say it.
I'm good at making complicated subjects engaging for new audiences and writing copy that search engines love, but real humans can enjoy too.
If you're still figuring out your personality, I can help you find it. If you already have a tone of voice that you're happy with, I can help you stick to it.
Whether it's long copy or micro-copy, working with the CEO or with the UX team, consistency matters. It builds trust.