With hotels.com I was invited to help out with the new approach to SEO. At the time the organisation was fairly new to the idea and they wanted to quickly make up ground on how they presented their website.

As a believer in the value of SEO, but also in the importance of remembering that real people will be reading the website, I advised on an SEO strategy that provided unique, tightly focused content to appeal to search engines, while still being clear, well-written copy designed to be read by humans.