I worked with Expedia for around a year, helping them update both their approach and the resulting copy for hotel infosites – standardised one page microsites for hotels around the word that summarise everything a traveller would want to know.

As well as writing the copy I was involved in consumer research to help drive the layout and direction of the new site. I sat in a number of card sorting exercises to watch first hand what information people want and where they expect to find it. We were then able to use this information to plan out the new-look site.